If you have ever purchased anything online - a book, shoes or even paid a bill online, you have most probably experienced 'jitters' when disclosing your card details on the internet. Your potential event registrants are much like you, while they appreciate the convenience of registering and paying for their event tickets directly online but they still hesitate before entering their payment information because of the possibility of online fraud.

So, how do you combat these concerns and reassure your potential registrants?

You can elevate these concerns by making sure that your online registration and payment facility uses the latest measures of online security.

How to select a secure online registration and payment facility?
Think of buying an online registration and payment facility like buying a car. When you set out to purchase a car, you consider what features will benefit you the most, whether the car is within your budget and what security is available to prevent it from being stolen. You factor all these different elements into your decision making process to ensure you get a car that not only meets your needs but also provides you with value for money.

Similarly, when you set out to buy an online registration and payment facility, you need to remember that your online registration and payment facility should not only be easy to use and multi-lingual, multi-currency in nature but should also posses' the latest security features to ensure the security of your registrants' sensitive and important payment information. This is important because by making sure your solution is multi-lingual, you ensure that audience speaking different languages can book easily; by making sure the solution is customizable, you ensure that the registration is a branded experience and you give yourself one more opportunity to imprint your brand name and image in the mind of the registrant. And, by making sure the solution uses the latest and best in online security, you reassure your registrants about the security of their payment information and encourage them to complete the entire process from registration to paying directly online.

What are the latest online security measures?

To help you select an online event registration and payment solution that is not only simple and automated but also secure, we have included a list of the latest and best online security measures available today that your solution should employ:

Data Encryption
Reassure your registrants of the safety of their credit card information by making sure the payment gateway used in your online registration and payment facility online uses data encryption technology. Standard Socket Layer Encryption, more commonly known as SSL Encryption encrypts your registrant's data during transmission.

Security Protocols
International Card Giants MasterCard and Visa have introduced 3D Secure protocols - MasterCard SecureCode and Verified by Visa respectively. These security protocols provide stronger identification for online payments and enhance security for card transactions over the internet.

Security Certifications
Internet Security Companies like Verisign and HackerSafe provide security certifications that can help ease the registrant's anxiety. VeriSign, the leading Secure Sockets Layer (SSL) Certificate Authority enables secure e-commerce communication and interactions for websites, intranets, and extranets while HackerSafe addresses concerns about possible hacker access to confidential data and the safety of visiting the website.

PCI Compliance
The latest security measure is Payment Card Industry Data Security Compliance Certification. The PCI DSS version 1.1, a set of comprehensive requirements for enhancing payment account data security, was developed by the founding payment brands of the PCI Security Standards Council, including American Express, Discover Financial Services, JCB International, MasterCard Worldwide and Visa Inc., to help facilitate the broad adoption of consistent data security measures on a global basis. It helps organizations proactively protect customer account data.

By making sure the solution uses the above-mentioned online security, you can maintain the integrity of the data on your website and keep your customer's secret financial data safe. These security measures will reassure your registrants about the security of their payment information, which in turn encourages them to complete the entire process from registration to payment directly online. Thus, you assure that your conversion rate does not suffer due to security concerns.

Another fact you need to remember when selecting your online registration and payment facility is to ensure that your service provider regularly updates the security measures employed to match the current industry's standards.

To summarize, when selecting an online registration and payment facility, you need to remember that your online registration and payment facility should not only be easy to use and multi-lingual, multi-currency in nature but should also posses' the latest security features to ensure the security of your registrants' sensitive and important payment information. This small step on your part not only reassures registrants about their data's security but also encourages them to register and pay directly online through your event website.

Autor: Gardner Wilkinson

Resavenue is the right choice for secured event registration system.