The more popular email has gotten, the more people are using email marketing to promote their products online. Email marketing remains just as popular as ever, even with all the new developments on the internet, such as social media. The following email marketing techniques have been shown to work well.
When mailing other than newsletters it is advised that you keep your message to the point. People can be distracted quickly, so if you keep your message direct you reduce the chance of them not reading it. The more information your email contains is the more distracted the prospect can become. You want your reader to go through your email and take appropriate action. Highlight the primary benefits for your readers within the subject line and in the opening sentences of your email. This will whet their appetite enough to see what the rest of the message has to offer them. You may feel tempted to add extra bits of information about your offers if you're writing a newsletter or ezine, though. Here is when it is best to have other mixed info in one place since your main objective is not to speak of one subject. The purpose of the email will totally decide how your email should be targeted. So it's important to decide the exact goal you want to achieve with your campaign, just deliver knowledge or get the reader to take a particular action.
Emails that you send out to subscribers should have a call to action. Bad results are always common to those marketers who ignore this. Your prospect should be told what you want them to do. The action you wish the prospect to take should be very clear and pointed out on how to achieve it. Do no assume that your prospect will understand. Your approach must be clear and exact to them. Try to work in your call to action near the beginning of the message and again at the end.
Another proven email marketing technique is personalizing emails by using people's first names. When someone sees their own name, they feel you are addressing them personally. So use first names in both the subject line and content of the email, as this is a simple way to get a good response. This automatically boosts your click-thru rate and the reader feels more connected with you. Everyone wants to feel unique and not like an anonymous "friend" or "marketer." As an email marketer, you want to build long term relationships with people, and this is a good way to do this.
It is doubtful that email marketing will go away, so it's something you may want to do.

Autor: Russ Lynah
Source: http://articlealley.com/article_1646110_3.html