Today I'm going to discuss the 5 things that make a website sell, and how to evaluate them.
Eye Grabbing and Professional Design
Your potential customers have many choices. They browse numerous sites but only take the next step and actually read web sites that get their attention (in a good way). First impressions mean everything when turning random visitors into paying customers. We might not like it but, your professionalism and straightforwardness creates their first impression of what you are marketing.
Now the good news: Great first impressions can be affordable if you ask the right questions. For some companies, an e Commerce website design template, with the right customizations can create a great first impression for under $1500. Just [make certain |Make sure that you check] that when you request a price it takes into account the 5 issues in this posting.
If you are in a competitive industry, visual (beauty, high end products, arts), or high end (legal, real estate), you might want to invest in a custom e-commerce web site design. Bids for an effective custom design generally range from $5,000 up to $25,000 depending on your business.
2. An Powerful Call to Action Depends On Good Straightforward Writing
An attractive eCommerce web site design is just the first step. Once you create an professional first impression, you have a brief time to transform that visitor into customer. Your business web site needs to be crafted to convince and make it straightforward for visitors to buy or sign up for more information. A powerful affordable e-commerce web site design must clearly explain what you offer, shows your phone number and email where visitors will look for it (we have the research, we know), and offer your potential customers something they need for free. When you hire a good web design team, they help you define what makes you different, write your messaging, and your competitive angle.
3. Swapping Value for their Contact Information
Over 50% of people searching the web are browsing for information or entertainment - when they browse your e-commerce web site don't have an immediate need but are researching for the future. Chances are they won...t know what they are missing out on until they see what you have to offer. You want them to select you when they decide to buy! How do you assure that they will remember you? Trade something they value in return for their email address.
This is without a doubt a critical neglected part of professional e-commerce websitedesign. Mastering this concept gives you a massive advantage over the competition. The first step is to understand what your customers want. We figure out what they want - and we give it to them!
For example, if you are a consultant "The fastest way to solve X (where X is their biggest problem)", or if you sell baby clothes, "Keeping Baby Safe: What You Need To Know About What is Under Your Sink" would make excellent topics. In the crowded market of real estate agents, "Buying in a Buyers Market - How To Find The Gems And Get The Best Deal" would certainly capture the attention of potential clients.

Autor: Kat Mcdivitt. Kat McDivitt founded and is the strategic director of Kat McDivitt & Associates, an web design and marketing firm that creates websites that make money. Her team includes experts on lead generating web designs for professionals (lawyers, real estate...) and service companies (roofers, plumbers), as well as e-commerce stores and search engine optimization. You can contact her
Source: http://articlebiz.com/article/1051258848-1-designing-for-eco~