Regardless of all of the programs that get published over the years encouraging to make backlink building easier, one of the most effective methods is still to create and publish articles related to your internet site. Article marketing is effective because it provides content which is the foundations of the internet. However, if you offer bad quality articles, it can backfire. You need to treat of each post as a mini gateway into your site. You want to release the best quality you are able to, also recognizing that you can't spend too much time on any one article.

After a while, a respectable amount of traffic will move to your website directly from article link clicks. If you produce poorly written articles, this will not occur. You might get search engine placement (or not, depending on the qualtity), but you will miss out on this supplementary stream of free traffic. Additionally, in terms of conversions, visitors that click a link inside your article who visit to your website is more likely involved in your subject directly, and are more likely to convert to some monetization method. A whole lot of these article clicks will come from people seeking for free articles for my website, looking to investigate a bit more on what your website has to offer.
Another thing that is very helpful with article marketing is to ensure you create a focus for your site before you start. Is it an information center web site, an adsense or advertising website designed to provide content and monetize through advertising clicks, or are you looking to convert users by use of affiliate products and services? This will determine what keywords you pursue, which definitely makes a difference in the amount of work involved.
Once you decide you are going to publish articles online, make sure you always find article directories that permit you to publish articles for free. There are 1000's of these out there, make use of them. There are also web sites that promise additional extras for a small fee, but from my experience its hardly ever worth it. Stay with the free directories and you'll have just as much success and have more money left in your wallet. The real key to achievement is to make a large push in the beginning, then over time you can scale way back to maintain your back links, which do disappear over time as websites go away or get sold.

Autor: Tim Lamar
Source: http://articlealley.com/article_1597411_3.html